I'd say that Apple's big innovation was a user interaction method that made their device intuitive to use. >Chris DeSalvo’s reaction to the iPhone was immediat

I'd say that Apple's big innovation was a user interaction method that made their device intuitive to use. >Chris DeSalvo’s reaction to the iPhone was immediate and visceral. “As a consumer I was blown away. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.’” “What we had suddenly looked just so . . . nineties,” DeSalvo said. “It’s just one of those things that are obvious when you see it.” https://www.theatlantic.com/technology/archive/2013/12/the-day-google-had-to-start-over-on-android/282479/ https://www.theatlantic.com/technology/archive/2013/12/the-d...