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Not disagreeing but do keep in mind that "sell ads" include various industries and businesses that contribute to the economy. Even with word of mouth and SEO tr
by 8ytecoder 5y ago
Not disagreeing but do keep in mind that "sell ads" include various industries and businesses that contribute to the economy. Even with word of mouth and SEO traffic, 40+% of our total visitors were from ads. It's a legitimate way of reaching your target audience who wouldn't otherwise hear about you. This could make or break some businesses.
- cblconfederate 5y agoIt's legitimate to the extent in which the big tech ads positively increase awareness of your product. It's illegitimate to the extent where big tech acts like a gatekeeper effectively preventing all other ways for random people to discover your product. You can no longer just put your product in a rack in a store or in a lemon stand and expect people to see it, in online world it has to go through their paid channels. The lock-in effect is real. E.g. in the tourist sector, restaurants no longer can rely on tourists randomly passing by, here in europe tripadvisor makes or breaks their business. Only exceptional products can create word of mouth, and customer attention is limited. I think the profitability of these companies relies more on the gatekeeping effect We have to ask ourselves if that makes sense. Are the products that are being marketed heavily so much better than their competitors? Is a world of dropshipping generic rebranded products progress? In the end will any competition survive, or just monopolies?