> The other big players have been moving in that direction Not so, TikTok actively lets you download videos in a convenient format. I think that helped it grow

> The other big players have been moving in that direction Not so, TikTok actively lets you download videos in a convenient format. I think that helped it grow too, since they embed a watermark and add a splash screen at the end. Certainly that's how I first found out about the platform. That said, this seems to be disabled in some regions (not sure if you can opt in).