I also got that vibe. The video is not great production values, and it's unclear to me how much they really took it serious and thought "fuck yeah! this is awes

I also got that vibe. The video is not great production values, and it's unclear to me how much they really took it serious and thought "fuck yeah! this is awesome!" and how much they thought they're doing it ironically or satirically while still projecting "tough" (which is a trope in amateur 'tough guy' antics, sorta like humble bragging). But in general I think that incorrect conflation of 'real manly men' and guns is wrong, because, first you got the stereotype of 'real manly men' you shouldn't pigeonhole people like that, and second, if anything guns are much more feminine because of how relatively asymmetrically they can empower women. So paradoxically, a really feminine man can benefit more from a bun (edit: heh, 'bun', ie, man bun?--typo, meant gun, but leaving it ;p ;)) than a 'manly man', which makes it quite weird the association we have in the discourse. Also, we might be able to establish guns' femininity from a purely cis-hetero point of view: the gun is a phallic metaphor, priapic and ejaculatory, so it's "natural" that all these women want to run around clutching them, as that's what they do in heterosexual life anyway, but it's funny that all these cis-hetero men want to do so, unless we either consider it is an "acceptable" expression of "latent homosexual desires" (maybe we're pushing it too far, here), or if we view the gun as only superficially masculine, but somehow deeply feminine, which would explain man's loving care, attention and desire to run around clutching them under their arms. How might a gun be deeply feminine? In the same way that you can see all weapons as deeply feminine from the point of view of feminine being openness, vulnerability (in the true strength sense), permeability and being receptive. A gun, or any weapon, acts as a propagator of these "permeability values" by perforating its targets making them more perforated, permeable, and vulnerable and open, if not in the "psychological" sense, then definitely in the gross anatomy sense. So a weapon is nothing more than a physical manifestation of the enforcement of feminine values, an instrument to aggressively spread feminine values around the world: turning otherwise obdurate and resistant flesh into flesh which is permeable, vulnerable, perforated and open. Pretty fucking weird when you think of it like that, but I think there's something to it, especially if you want to take other critical and sociological theory ideas seriously, then there's something to this, too.