3 ms·
I think one of the main problems you might have here (and I'm only speaking from my point of view on seeing this) is that you're solving a problem people don't
by dools 15y ago
I think one of the main problems you might have here (and I'm only speaking from my point of view on seeing this) is that you're solving a problem people don't know they have yet.
I looked at the site, the descriptions, etc. and I still don't have a clear idea of what impact the product will have on my life.
If the terminology "Mobile File Management", "Content Management" and "Content Distribution" have specific meaning amongst your target audience then what I'm saying doesn't count but to me they're sort of meaningless.
Try telling me a story. The questions I'm asking are: Where were these files created? Who created them? Why do I want to share them? Who do I want to share them with? What other ways of sharing them exist and why are those problematic?
A video wouldn't go astray[1] and you should also check out this video (which I've linked to about a billion times since I first watched it) where Simon Sinek tells us that "People don't buy what you do, they buy why you do it"[2].
Oh ... and Reprazent the Sydney startup scene bwooooy! Ping me (email in profile) we should catch up for a coffee sometime :) Us Aussies have to stick together.
[1]http://www.decalcms.com/page/What_I%27ve_learned_about_making_product_videos http://www.decalcms.com/page/What_I%27ve_learned_about_makin...
[2]http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...
- schappim 15y agoHey Iain, Thank you for your comments. Re: The terminology. You're right. We've been wondering about how you market such a product. We have a close relationship with a certain fruit company and they've been feeding us some good leads every time a crate worth of their product goes out. The need becomes very apparent when you have 50 iPads and need to get content out to them. I'm always up for a coffee, I'll flick you an email! Cheers, Marcus