3 ms·
Doubtful, the segmentation and price anchoring effects of multiple lines are too important to ignore.
by jaredmck 15y ago
Doubtful, the segmentation and price anchoring effects of multiple lines are too important to ignore.
- jaxn 15y agoI disagree. The 13" MBA is available for $1299 and $1599 whereas the 13"MBP is available for $1199 and $1499. The tradeoff used to be performance vs portability, but the benchmarks on the new MBA look like there isn't much performance difference anymore. I am using a 13" MBP right now, but there is no way I would buy one today. I could see the MBP line going away and the MBA line replacing it completely. Not sure if they would stick with the "Air" name though.
- jaredmck 15y agoI could definitely see them getting rid of the 13" MBP, but it has been positioned as the model you're pushed to via anchoring, as it seems like a deal (if that makes any sense). It does seem like the MBAs are filling in this role, but I don't really see how turning every model into a variant of the MBA would match up with Apple's standard product strategy. Agree that there likely will be some changes to the larger models along the lines you're proposing, but I think they will still be somewhat distinct from the Air.
- dotcoma 15y agoWell, if multiple lines were really that important, does that mean Dell, HP, Lenovo etc. all get it right?