I would certainly like to see a marketing-savvy billionaire start a sustained campaign of "ride the train/bus." I've wondered for some time, both what that woul

I would certainly like to see a marketing-savvy billionaire start a sustained campaign of "ride the train/bus." I've wondered for some time, both what that would look like and whether it could have a meaningful impact in any given metropolitan area. (And rinse and repeat for other vital public goods, like parks, libraries, public health, and so on.)