This would be a much bigger step though, and any brand doing it, even Apple, would face very negative market effect. It couldn't be legislated in the US becaus

This would be a much bigger step though, and any brand doing it, even Apple, would face very negative market effect. It couldn't be legislated in the US because it would be unconstitutional to do so, almost impossible in the EU, possible in the UK/AU, even Canada (with the help of some creative rights busting from the Supreme Court, as they recently demonstrated).