> This is (rightly) causing enormous damage to Apple's brand Apple’s brand according to HN has already been damaged by too many trade offs: walling off the App

> This is (rightly) causing enormous damage to Apple's brand Apple’s brand according to HN has already been damaged by too many trade offs: walling off the App Store, the MacOs system disk, availability of stand-alone OS updates and more. Extreme temperatures and wildfires are to climate change as tangible customer data leaks are to Apple’s implementation of security and privacy around its ecosystem. That is, CSAM scanning does nothing to prompt a 114 degree day in an iPhone user’s mind. Until Americans are hauled into custody the way Belarusians are right now, this will not enter the customer perception of Apple’s brand. And if that future lies ahead, it will be way too late to matter.