Makes sense to me. If the results are great, user spends t-minus 3 seconds on Google. If the results are crap, user spends t-minus however long it takes to weed

Makes sense to me. If the results are great, user spends t-minus 3 seconds on Google. If the results are crap, user spends t-minus however long it takes to weed through crap. Longer is better, therefore crap is better. That only works up to a point, the point at which everyone starts to notice, like they are noticing now.