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How do you know this damages Apple's brand? The HN community is very very different from the public regarding to privacy. Maybe most of the public do not under

How do you know this damages Apple's brand? The HN community is very very different from the public regarding to privacy. Maybe most of the public do not understand privacy in this absolute sense? Maybe even the public support scanning photoes to find child sex abusers? It could be a fact that the outrage is only among a very small number of individuals. I won't be suprised if the number is small even among tech persons.

klelatti 5y ago
Can't see how 'we test all your photos' on your phone works with the whole iPhone protects your privacy message but we'll see.
monkeynotes 5y ago
Yeah, I am pretty certain if I asked my friends what they thought of Apple's new photo scanning privacy concern they'd be like "What? Not heard about that" and that would be about it, move on continue loving their iPhone.
- randyrand 5y ago
  privacy is something Apple markets a ton to regular folks. even on billboards! Apple likely did market research before they chose their ads and decided that privacy was of mass interest.
  - only_as_i_fall 5y ago
    The real question is whether they can keep their pro-privacy image intact with this change. Also, if they don't then does it even matter at this point? It's possible that even if Apple dropped all pretense and started working with authoritarian governments to compromise reporters the general public in the west still wouldn't care.
  - monkeynotes 5y ago
    Apple is a trillion dollar business and will find novel ways of either burying the feature or whitewashing it as something we all need. I imagine if they do e2e encryption of your photos they can spin this as being a necessary feature "to keep you and your family safe". I doubt they have any worries about tech news being critical of their policy. People will generally trade privacy for safety, I've seen this as a constant theme since 9/11. There is a lot of apathy around who has your data these days. I talk about it with friends and more often than not the attitude is "well, google/facebook already know everything about me, doesn't matter anymore".
tomjen3 5y ago
/r/apple is absolutely furious.
- valparaiso 5y ago
  Most people there are dumb and can't even read what Apple said. They still think Apple is going to scan all your data on iPhone from the start.
gls2ro 5y ago
Hmm not sure it is that simple. This is how it started also with Google or Ads. First technical people complained. But then you know when you talk with a friend that is not technical and they just ask: what do you think about the new iPhone/new Apple launch? Well so far the answer was: yeah, great you will have privacy. But from this on the answer might be: oh, be carefull they are scanning your phone. If this goes into a kind of self-repeting meme, then the details will be lost, but the key phrase that Apple is looking into personal photos will remain. This could, potentially, do a lot of brand damage on the long run.

klelatti 5y ago

Can't see how 'we test all your photos' on your phone works with the whole iPhone protects your privacy message but we'll see.

monkeynotes 5y ago

Yeah, I am pretty certain if I asked my friends what they thought of Apple's new photo scanning privacy concern they'd be like "What? Not heard about that" and that would be about it, move on continue loving their iPhone.

randyrand 5y ago
privacy is something Apple markets a ton to regular folks. even on billboards! Apple likely did market research before they chose their ads and decided that privacy was of mass interest.
- only_as_i_fall 5y ago
  The real question is whether they can keep their pro-privacy image intact with this change. Also, if they don't then does it even matter at this point? It's possible that even if Apple dropped all pretense and started working with authoritarian governments to compromise reporters the general public in the west still wouldn't care.
- monkeynotes 5y ago
  Apple is a trillion dollar business and will find novel ways of either burying the feature or whitewashing it as something we all need. I imagine if they do e2e encryption of your photos they can spin this as being a necessary feature "to keep you and your family safe". I doubt they have any worries about tech news being critical of their policy. People will generally trade privacy for safety, I've seen this as a constant theme since 9/11. There is a lot of apathy around who has your data these days. I talk about it with friends and more often than not the attitude is "well, google/facebook already know everything about me, doesn't matter anymore".

tomjen3 5y ago

/r/apple is absolutely furious.

valparaiso 5y ago
Most people there are dumb and can't even read what Apple said. They still think Apple is going to scan all your data on iPhone from the start.

gls2ro 5y ago

Hmm not sure it is that simple. This is how it started also with Google or Ads. First technical people complained. But then you know when you talk with a friend that is not technical and they just ask: what do you think about the new iPhone/new Apple launch? Well so far the answer was: yeah, great you will have privacy. But from this on the answer might be: oh, be carefull they are scanning your phone. If this goes into a kind of self-repeting meme, then the details will be lost, but the key phrase that Apple is looking into personal photos will remain. This could, potentially, do a lot of brand damage on the long run.