To this point - it is already happening to certain extent. Amazon's share of product search is more than that of Google's [1]. And earlier Facebook started get

To this point - it is already happening to certain extent. Amazon's share of product search is more than that of Google's [1]. And earlier Facebook started getting large chunk of ad money, which would have otherwise gone to Google. [1] https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200 https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digi...