I just read Sustainable Web Design by Tom Greenwood, one of the makers of the linked site. One of the points he made was that it's very difficult to sell susta

I just read Sustainable Web Design by Tom Greenwood, one of the makers of the linked site. One of the points he made was that it's very difficult to sell sustainable design, and much easier to just tell clients it's about performance. His other observation was that clients care a lot if you tell them their competitor is doing environmentalism better.