I (novice) got confused a little, because first I thought you really were into the middleware thing and are sad about web2.0 killing your star. But the article

I (novice) got confused a little, because first I thought you really were into the middleware thing and are sad about web2.0 killing your star. But the article seems to say that middle ware these days is probably not a good solution and also shouldn't be. So, which one is true now?