A political consultant in the 2000s specifically recommended “climate change” [1] as a term that sounds less alarming. A more recent study suggested that “clim

A political consultant in the 2000s specifically recommended “climate change” [1] as a term that sounds less alarming. A more recent study suggested that “climate crisis” [2] does a better job at catching people’s attention. [1]: https://www.theguardian.com/environment/2003/mar/04/usnews.climatechange https://www.theguardian.com/environment/2003/mar/04/usnews.c... [2]: https://grist.org/article/why-your-brain-doesnt-register-the-words-climate-change/ https://grist.org/article/why-your-brain-doesnt-register-the...