I just don’t see AR taking off with the current state of things. The minute the ad industry gets their hands on it, it’ll be as unusable as a modern news websit

I just don’t see AR taking off with the current state of things. The minute the ad industry gets their hands on it, it’ll be as unusable as a modern news website, but it’ll block your vision while doing so. This will not drive consumer adoption. We’ll need a sea change in application design—the “killer app,” if you will—to get away from screens, but nobody has introduced it yet.