>I might prefer a retailer that focuses solely on books, or a retailer that is not a large chain. More generally, I might make a decision based on the company’s

>I might prefer a retailer that focuses solely on books, or a retailer that is not a large chain. More generally, I might make a decision based on the company’s carbon footprint, or perhaps their reputation in paying fair wages, or.... Yeah, but not for the other people that are more "simple" if I can say it correctly, you are not the target demographic.