The only way to combat this mentality is that developers and product managers need to feel more ownership of the long term success of their projects. When your

The only way to combat this mentality is that developers and product managers need to feel more ownership of the long term success of their projects. When your compensation is roughly similar no matter how successful your work is, you're going to optimize for yourself over that of the best interest of the company. What is it in it for the developers to work on Object-C and other older technologies?