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I'd imagine their metrics are aligned with user behaviour, not experience.
by adriancooney 5y ago
I'd imagine their metrics are aligned with user behaviour, not experience.
- g_p 5y agoMost probably - metrics tend to be focused on something advertisers like to hear, like page views (paginate your artist listings for more page views!), scroll-downs (add loads of whitespace and padding and large artist photos), video watches (play the video in the background of the page), song plays (make it hard to find the song you want, so you try 10 until you find the right one...) Given so many metrics are either time or attention based, they probably are opposed to user experience (less time needed to achieve the task).
- TeMPOraL 5y ago> their metrics are aligned with user behaviour Or rather, they're trying to align user behaviour. Since customers have very little choice in the matter (most popular SaaS products tend to resist commodification, so there's no equivalent competitor to jump to), these metric-driven approaches often effectively become PID controllers, driving user behaviours to a desired trajectory.