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MTV is a great example of the ability to adapt as a company. They changed with the market. Also a great example of "old man yells at cloud" Wiki Trivia - "A s

MTV is a great example of the ability to adapt as a company. They changed with the market. Also a great example of "old man yells at cloud" Wiki Trivia - "A shortened version of the shuttle launch ID ran at the top of every hour in different forms, from MTV's first day until it was pulled in early 1986 in the wake of the Challenger disaster"

andrew_ 5y ago
They're a great example of selling an audience a fast drip of Morphine. The original idea - music - was viable. This [1] is a fascinating study of how the switch happened. [1] https://www.dukeupress.edu/Assets/PubMaterials/978-1-4780-1130-9_601.pdf https://www.dukeupress.edu/Assets/PubMaterials/978-1-4780-11...
fullshark 5y ago
And the market now demands ridiculousness https://twitter.com/MTVSchedule/status/1422934028253081603 https://twitter.com/MTVSchedule/status/1422934028253081603
- aaron695 5y ago
  That is insane, funny and true (I had to check it wasn't fake) Remember adults complaining about kids 'watching' music, and the same clips again and again with their time. It's good to see kids can still do it. https://en.wikipedia.org/wiki/Ridiculousness_(TV_series) https://en.wikipedia.org/wiki/Ridiculousness_(TV_series) When Variety asked about the Ridiculousness’s wall-to-wall scheduling, MTV's execs there said that they were missing the point: The linear network is just a single sliver of their business, as MTV fare might be found on Facebook Watch (like The Real World reboot), or Quibi (Punk'd and Singled Out reboots), or Pluto TV (which features multiple MTV-branded channels). Soon afterward, ViacomCBS announced a revival of MTV's Beavis and Butt-Head that would run on Comedy Central (since moved to the ViacomCBS streaming service Paramount+). Ridiculousness's Youtube channel - https://www.youtube.com/channel/UC5hk6O61heulo6Ld-ZNP6WA https://www.youtube.com/channel/UC5hk6O61heulo6Ld-ZNP6WA I guess HN is just Ridiculousness but for adults when you think about it.
- nickthemagicman 5y ago
  What happened to us?
  - fullshark 5y ago
    We stopped watching linear cable TV.
- ryandrake 5y ago
  It’s like an optimization algorithm running amok with no intelligent human input. 1. Show X is watched more than any other. 2. Increase scheduling of Show X! 3. Show X is being watched more. Great! 4. Increase scheduling of Show X even more! 5. GOTO 3.
- vultour 5y ago
  Who watches this?

andrew_ 5y ago

They're a great example of selling an audience a fast drip of Morphine. The original idea - music - was viable. This [1] is a fascinating study of how the switch happened. [1] https://www.dukeupress.edu/Assets/PubMaterials/978-1-4780-1130-9_601.pdf https://www.dukeupress.edu/Assets/PubMaterials/978-1-4780-11...

fullshark 5y ago

And the market now demands ridiculousness https://twitter.com/MTVSchedule/status/1422934028253081603 https://twitter.com/MTVSchedule/status/1422934028253081603

aaron695 5y ago
That is insane, funny and true (I had to check it wasn't fake) Remember adults complaining about kids 'watching' music, and the same clips again and again with their time. It's good to see kids can still do it. https://en.wikipedia.org/wiki/Ridiculousness_(TV_series) https://en.wikipedia.org/wiki/Ridiculousness_(TV_series) When Variety asked about the Ridiculousness’s wall-to-wall scheduling, MTV's execs there said that they were missing the point: The linear network is just a single sliver of their business, as MTV fare might be found on Facebook Watch (like The Real World reboot), or Quibi (Punk'd and Singled Out reboots), or Pluto TV (which features multiple MTV-branded channels). Soon afterward, ViacomCBS announced a revival of MTV's Beavis and Butt-Head that would run on Comedy Central (since moved to the ViacomCBS streaming service Paramount+). Ridiculousness's Youtube channel - https://www.youtube.com/channel/UC5hk6O61heulo6Ld-ZNP6WA https://www.youtube.com/channel/UC5hk6O61heulo6Ld-ZNP6WA I guess HN is just Ridiculousness but for adults when you think about it.
nickthemagicman 5y ago
What happened to us?
- fullshark 5y ago
  We stopped watching linear cable TV.
ryandrake 5y ago
It’s like an optimization algorithm running amok with no intelligent human input. 1. Show X is watched more than any other. 2. Increase scheduling of Show X! 3. Show X is being watched more. Great! 4. Increase scheduling of Show X even more! 5. GOTO 3.
vultour 5y ago
Who watches this?