This has nothing to do with anything Apple has done other than expand from serving a niche of self-identified tasteful customers into serving half the planet.

This has nothing to do with anything Apple has done other than expand from serving a niche of self-identified tasteful customers into serving half the planet. It used to be that if you wanted to reach the niche of tasteful customers who would for good software, all you had to do was target the Mac. Obviously it’s harder now.