Then there are apps that are just bad, but shouldn't be. Take HBO Max (please, take it). Once you're actually playing media, it basically works fine, but the sh

Then there are apps that are just bad, but shouldn't be. Take HBO Max (please, take it). Once you're actually playing media, it basically works fine, but the sheer number of bugs and brain-dead user flows is astonishing. It's so awful that user engagement numbers must be horrendous. How does a major strategic play like this go so bad for so long? The guy they brought in to build & run it (Tony Goncalves) must be great at board room maneuvers - if I was an ATT exec I'd be ready to swap him out.