I appreciate the original comment’s explanation- it’s helpful to understand how the marketing points can potentially obfuscate the real/technical points. I als

I appreciate the original comment’s explanation- it’s helpful to understand how the marketing points can potentially obfuscate the real/technical points. I also think your feedback is here accurate, and beyond that would take the side of ringing relevant. If when they ‘re-emit’ they’re replacing what would otherwise be gross emission, that’s a net reduction, and a good thing. Is good the enemy of great? Jim Collins and many corporate managers would agree yes. At a global/societal scale? I think it’s probably more debatable, at least. I remember learning reduce>reuse>recycle and I think this falls somewhere in the middle which might make it an ethical conundrum; but unless we expect to the whiskey company to reduce whiskey production, it seems to me like we should likely applaud the effort.