That one feature might be killer for you, but for someone else it might be something else, perhaps advanced additions for highlighting or bookmarks. There's a l

That one feature might be killer for you, but for someone else it might be something else, perhaps advanced additions for highlighting or bookmarks. There's a long tail of possible improvements. But instead Amazon have gone for simplicity. That isn't laziness, it's a deliberate feature, and I like it. It's tempting to jam more features in a product, but surprisingly it ends up being equivalent to removing them, because it becomes hopeless for the average user to find anything. I think it's a good thing the Kindle app hasn't fallen into that trap.