Oh they care, there are just some major issues with execution. Amazon, because of their much-panned internal culture, struggles to hire the required developers

Oh they care, there are just some major issues with execution. Amazon, because of their much-panned internal culture, struggles to hire the required developers for many areas. Elasticsearch... is especially bad; because that org is absolutely swamped with operating issues. It's a pressure cooker inside a pressure cooker. There are so many high-priority tickets waking up devs in the middle of the night all the time. Many reports of developers juggling 60+ high severity tickets a week. Then because of this, few people want to work there because the conditions are extra bad and the current devs leaving. It's been a mess for a long time. Not for lack of care about the business opportunity, but because management is unable to figure out a healthy way of approaching it.