Yes, and I think this is more obvious today, but in the early 1990s printing it on paper proved the point very clearly. "Software" still has a certain mystique

Yes, and I think this is more obvious today, but in the early 1990s printing it on paper proved the point very clearly. "Software" still has a certain mystique about it even today for non-tech people. But it's just something you could print on paper and type back in.