With Moviepass, they had to pay money to the movie theaters every time somebody went to see a movie. This isn’t quite the situation WeWork is in. I think it’s

With Moviepass, they had to pay money to the movie theaters every time somebody went to see a movie. This isn’t quite the situation WeWork is in. I think it’s more like a movie theater or gym. They’re already paying for this big empty building. If they can drop the price a bit and get interest, the marginal cost of one more body isn’t that high. But drop the price too much and it hurts the brand/image/value to those willing to pay full price.