But it got me to open the package! And then free advertising when I wore the mask (which I never did). Clearly a company with more money to burn than they know

But it got me to open the package! And then free advertising when I wore the mask (which I never did). Clearly a company with more money to burn than they know what to do with. Like when Boston Market expanded everywhere - including neighborhoods in SF that had zero other chain restaurants/fast food places. The hubris.