Apparently, people perceive different numbers differently with respect to their value. I'm not sure how to say this, but the point is that something that costs

Apparently, people perceive different numbers differently with respect to their value. I'm not sure how to say this, but the point is that something that costs 99 cents appears cheaper than 1 dollar. The number for which the difference is greatest and most beneficial for the seller is 77, according to Chicago Business School.