The key point here is if you are directly supporting the firm by amplifying its business model's externalities. Since tech is so pervasive in our lives, it is a

The key point here is if you are directly supporting the firm by amplifying its business model's externalities. Since tech is so pervasive in our lives, it is almost impossible to avoid. For example, you can completely get rid of Facebook, but can't with Google products. There was a HN post which suggested alternatives to Google products, but made your life really complicated due to the lack of easy alternatives. The compromise here will be, that as long as you are using the firm's product but not contributing to their business model (advertising, falling for their ads, knowing when results are promoted/marketing) you should will be fine (at least by conscience). Otherwise, it is really hard, most things in life are a weight of pros and cons. One compromised solution will be to buy used Apple products instead of fueling their business model (child & labor abuse) by upgrading to the newest version every year. This will reduce their hyped demand and stress on the workers. Not sure if this is a solution or an excuse to ease someone's conscience.