> The business model at that time didn’t demand actual weed sales: selling hype, selling the potential of selling weed, was proving lucrative. That's kind of e

> The business model at that time didn’t demand actual weed sales: selling hype, selling the potential of selling weed, was proving lucrative. That's kind of everything these days.. Tech, stocks markets, housing, etc. is less about fundamentals as it is the "potential".