Cheerios is different product. It's not oatmeal. I buy both oatmeal and cheerios. You can find generics that cost much less though and are pretty much the sam

Cheerios is different product. It's not oatmeal. I buy both oatmeal and cheerios. You can find generics that cost much less though and are pretty much the same thing. I tried in the UK a bunch of Tesco/Sainsbury cereal clones and they're as good as the branded ones, while costing 1/3 (which surprised me, my experience 10 years ago was that generics were significantly worse than the original).