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'Nathan Myhrvold tried' is relevant to this topic as another example [1] of a submarine story: > Myhrvold, who has a Ph.D. in theoretical and mathematical phys
by canuckintime 5y ago
'Nathan Myhrvold tried' is relevant to this topic as another example [1] of a submarine story:
> Myhrvold, who has a Ph.D. in theoretical and mathematical physics from Princeton, envisioned Intellectual Ventures as a merchant of ideas [patents], not a producer of products.
> Not everyone appreciated paying for something IV was just sitting on and not “productizing.” The company has often been accused of being a “patent troll,” squatting under the bridge of innovation demanding its tribute to cross; CNET once called it “the most hated company in tech.” Myhrvold defended his patent business in an article he wrote, headlined “Funding Eureka!,” in the Harvard Business Review in 2010, which just so happened to come out the month after his ted Talk on the Photonic Fence. Maybe that wasn’t a total coincidence: Being known as the guy who shoots down malarial mosquitoes with laser beams is, if nothing else, a good way to change the subject.
> The only problem was that if you listened carefully, it became clear that the TED demonstration was a little bit faked. Myhrvold swapped the invisible infrared laser used to fry the bugs in tests at the lab for a cool-looking nonlethal green laser pointer that aimed at a Lucite box of mosquitoes across the stage, targeting them for theoretical death. But, since he knew the audience’s insect bloodlust could not be disappointed, he followed up the nonlethal light show with those slow-motion kill videos of the more carefully stage-managed mosquito target practice filmed at the lab. One of the most vivid images was a close-up of an execution in which the mosquito was, it turns out, glued to a pin, disabling flight, to “control variables.” But the TED talk has now been viewed 847,000 times, and the crowd went wild, so it was easy to get carried away with thinking this was coming out soon. “We didn’t dissuade people from saying it’s ready either,” Makagon admits. “Or communicate with people how long it would take.”
> And so, over the last seven years, “it got lots of attention,” says Myhrvold. “Lots of people who would kick the tires a little bit,” without actually deciding to invest in it.
[1] https://news.ycombinator.com/item?id=28093743 https://news.ycombinator.com/item?id=28093743