This is a minor detail that can easily be addressed after the product has traction. Brand it on its own with no obvious links to your company. You should have

This is a minor detail that can easily be addressed after the product has traction. Brand it on its own with no obvious links to your company. You should have nothing to be concerned about other than maybe the customer sees your company name on their credit card statement. Later, if you really want to deal with the paperwork hassles of setting up a new company, you can do so and simply sell the 'product assets' to the new entity for $100 (or whatever mundane price you want to set - just for bookkeeping purposes).