Considering the ingredients, it's very underpriced. Yet, it's also hard to price it too high, because at the end of the day, it will taste like very tasty frie

Considering the ingredients, it's very underpriced. Yet, it's also hard to price it too high, because at the end of the day, it will taste like very tasty fried rice, with expensive ingredients laid on top. If you go too high, you're setting very lofty expectations. So they were stuck in a rock and a hard place. Could they have offered it for longer? Sure, but I think they made the right call. Call it quit on high note.