This sort of media blitz happens way more than people know. Some are very good and subtle. But many are just 'out of the blue so and so is talking it up'. It

This sort of media blitz happens way more than people know. Some are very good and subtle. But many are just 'out of the blue so and so is talking it up'. It is kind of the same game as spam. If you get enough out there and many still walk away you can sometimes get a bit of sticky and make money. It is a fascinating style of pump and dump.