Snapchat's is just advertising space. The pie is bigger and big enough to accommodate Snapchat's ability to sell shares at the $100bn valuation. Every fledglin

Snapchat's is just advertising space. The pie is bigger and big enough to accommodate Snapchat's ability to sell shares at the $100bn valuation. Every fledgling idea and initiative everywhere uses borrowed or pooled money and tries to go viral by doing their ambiguous "marketing" on those platforms. If you don't, your stakeholders will blame you. Dabbling in VR is a tiny tiny tiny part of why the story works right now. Big maybe about the future. But its a rounding error right now.