ehh.. so... I agree that this is a thing. I'm not sure its the thing. Clubhouse got a fast start with appearances but the likes of Musk, high interest content

ehh.. so... I agree that this is a thing. I'm not sure its the thing. Clubhouse got a fast start with appearances but the likes of Musk, high interest content like the CEO of Robin Hood's appearing mid-gamestop craziness, etc. That, combined with the invite system meant that people were hearing about clubhouse and it gained reputation as the new exciting thing. Its now struggling to find a persistent place in the world. The former is remarkable, the latter is default. "Mountains of shite" has never been a real problem for social media. Twitter, blogs, youtube and others all had this claim leveled against them. 99.9% is crap and no one cares. All cats and sandwiches. The absence of 0.1%, bad discovery systems and such have been problems. That said, the "minimum viable" discovery method is twitter. Anyway... most successful social media thus far has either done it with home grown talent, like youtube, or being Twitter. Twitter requires very little commitment or effort, and is much better than facebook for famous people. Youtube eventually got youtubers... Twitch, Tiktok. IG is somewhere in between, with a lot of celebrity action but also IG-grown celebrities. CEOs and celebrities are ok as boosters, but they're not going to be there daily. The equivalent of a youtuber will have to emerge for clubhouse for it to stick. Cargo cult...eh. stretch. And yes. Ego, self promotion, a desire to be front and centre like Elon will play a big role. That goes without saying.