The hype was mostly from building manufactured exclusivity. Influencers got invited and then made a big thing about it, people that chase influencer content des

The hype was mostly from building manufactured exclusivity. Influencers got invited and then made a big thing about it, people that chase influencer content desperately wanted to be in the app. It's all just manufactured excitement. A new vehicle for influencers to pump content. If you're not an influencer, or not interested in listening to influencers, there's really nothing there for you.