> Of course, I'm sure the corporations would say it's "to stop the product getting damaged" It's marketing meant to grab the consumer's attention on a competi

> Of course, I'm sure the corporations would say it's "to stop the product getting damaged" It's marketing meant to grab the consumer's attention on a competitive shelf. If you look at the box of chocolates, for example, it's space meant to balance required flashiness (graphics + window to see chocolates) with their target price point. Companies do this all the time when selling tech gear that isn't measured in weight or volume. Small stuff like webcams will often have giant mostly empty boxes so they have room for graphics and copy. Shaving and perfume sets also do this all the time too.