Yeah, they have to do that here as well, and I'm sure without that requirement it wouldn't have been possible to lift the restrictions on packaging sizes. While

Yeah, they have to do that here as well, and I'm sure without that requirement it wouldn't have been possible to lift the restrictions on packaging sizes. While you could argue that it's still all transparent and everything, I'd say it leads to the wrong incentives: Trying to sell all types of cereal for the same price now implies that one package of cereal might last for 5 days, but another one just for 3 days (just becauses it contains pricier ingredients). I personally find that rather annoying, and it applies to other types of food as well.