4 ms·

Is that actually intentional? i.e. if you bought a bunch of them would they all be like that? It could just be that they have machines that try to randomly sca

Is that actually intentional? i.e. if you bought a bunch of them would they all be like that? It could just be that they have machines that try to randomly scatter pepperoni (or whatever) and then the ones where none of the pepperoni ends up visible fail QA. I think that's happening with at least the waitrose smoked salmon in that article, because I have had that before and it definitely wasn't misleading.

michaelt 5y ago
Some of it is completely intentional - some cakes and chocolates literally come with a vacuum-formed tray that takes up 80% of the volume of the package. And of course, many brands of crisps/chips come with enormous bags that are almost empty. Of course, I'm sure the corporations would say it's "to stop the product getting damaged"
- nitrogen 5y ago
  Most recent example of empty bags I have encountered is salads/greens. The same bag size used to contain twice as much salad by volume just a year or two ago.
- akiselev 5y ago
  > Of course, I'm sure the corporations would say it's "to stop the product getting damaged" It's marketing meant to grab the consumer's attention on a competitive shelf. If you look at the box of chocolates, for example, it's space meant to balance required flashiness (graphics + window to see chocolates) with their target price point. Companies do this all the time when selling tech gear that isn't measured in weight or volume. Small stuff like webcams will often have giant mostly empty boxes so they have room for graphics and copy. Shaving and perfume sets also do this all the time too.
TeMPOraL 5y ago
Yes, totally intentional. There are many clever tricks being played. 'michaelt mentioned trays taking most of the volume. I've also seen spacers added to the package to fill the area not visible through the little window, glass jars with very thick bottoms (covered by the label), and glass jars with double-layered bottom where the top layer is strongly convex - making the jar 10%+ smaller on the inside than it looks from the outside.

michaelt 5y ago

Some of it is completely intentional - some cakes and chocolates literally come with a vacuum-formed tray that takes up 80% of the volume of the package. And of course, many brands of crisps/chips come with enormous bags that are almost empty. Of course, I'm sure the corporations would say it's "to stop the product getting damaged"

nitrogen 5y ago
Most recent example of empty bags I have encountered is salads/greens. The same bag size used to contain twice as much salad by volume just a year or two ago.
akiselev 5y ago
> Of course, I'm sure the corporations would say it's "to stop the product getting damaged" It's marketing meant to grab the consumer's attention on a competitive shelf. If you look at the box of chocolates, for example, it's space meant to balance required flashiness (graphics + window to see chocolates) with their target price point. Companies do this all the time when selling tech gear that isn't measured in weight or volume. Small stuff like webcams will often have giant mostly empty boxes so they have room for graphics and copy. Shaving and perfume sets also do this all the time too.

TeMPOraL 5y ago

Yes, totally intentional. There are many clever tricks being played. 'michaelt mentioned trays taking most of the volume. I've also seen spacers added to the package to fill the area not visible through the little window, glass jars with very thick bottoms (covered by the label), and glass jars with double-layered bottom where the top layer is strongly convex - making the jar 10%+ smaller on the inside than it looks from the outside.