Too bad I don't think users see bing as the value add that MSFT does. Look at it this way, iPhone doesn't have massive search integration that is world beating

Too bad I don't think users see bing as the value add that MSFT does. Look at it this way, iPhone doesn't have massive search integration that is world beating like Android does and users don't seem to mind. Search is a useful function, but it is not the function you buy a device for. Phones are primarily communication devices, so making a killer communication device seems like a good idea. Sometimes you want to track down content - via search in a browser, ok fine bing is useful there. I just don't think anyone buying a phone even thinks about search integration unless they are a nerd. Search is a feature on a phone, not a de facto reason to buy.