2 ms·
Spotify has slowly been building buzz in Europe for a long time and they also did a huge PR push all at once. Also, they are artificially limiting supply of in
by programminggeek 15y ago
Spotify has slowly been building buzz in Europe for a long time and they also did a huge PR push all at once.
Also, they are artificially limiting supply of invites to make more people sign up for the paid service. Scarcity creates value. People want what they can't have.
The other thing is unlike Mog or Rdio, since Spotify came to the US after years of development, it already has loads of polish and solid mobile apps. AKA, their v1 product is actually more of a v2 or v3, so when people use it, it feels more impressive.