Like all new mediums, podcasting has been DIY. The content creators have had more creative control, are in charge of their own programming. Though I don't like

Like all new mediums, podcasting has been DIY. The content creators have had more creative control, are in charge of their own programming. Though I don't like the Guest of the Week format, I recognize the skills of Terry Gross and others, for their medium. The phases of experimentation and retrenchment are cyclic. Like all other mediums. The hotness in podcasting will spasm back and forth between indies and studios.