Well the article talks about examples of 'destroying value' being projects that failed to go live, which would be 'value not created' to your point (it's not my

Well the article talks about examples of 'destroying value' being projects that failed to go live, which would be 'value not created' to your point (it's not my choice of language, I was just following the article!). If it invalidates my argument I assume it invalidates the article too.