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That’s exactly the point. Elastic consumers would have likely already switched long before a 1oz change in the box. But if malt o meal went from a 60oz bag to
by wirthjason 5y ago
That’s exactly the point. Elastic consumers would have likely already switched long before a 1oz change in the box.
But if malt o meal went from a 60oz bag to a 55oz one you’d probably still continue buying it rather than switching to something else.
It’s OK to be elastic for some purchases and in-elastic for others. Very rarely is price per unit the sole criteria for a consumers choice.
- Nbox9 5y agoThere’s more customers to lose on the margin. My grocery budget is $100/week, which I break into two $50 shopping trips. I will swap to cheaper brands than I am accustomed to in order to or remove unnecessary items all together in order to fit my budget.