> It's also worth noting that consumers rarely have the data necessary to compare the environmental impact of products or services being offered. Exactly, and

> It's also worth noting that consumers rarely have the data necessary to compare the environmental impact of products or services being offered. Exactly, and this is the kind of problem that's solved by taxing externalities appropriately. Then the impact shows up in the price, and the common consumer behavior of preferring cheaper products naturally leads to preferring lower environmental impact products.