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It must work well enough since this is not a new phenomena. People may be discussing it more now with the rising concern about inflation, but it is something t
by II2II 5y ago
It must work well enough since this is not a new phenomena. People may be discussing it more now with the rising concern about inflation, but it is something that my family taught me to watch out for in the 80's and I very much doubt that it was a new business tactic then.
If you haven't noticed it in the past, try thinking about the opposite effect: all of those temporary labels claiming "20% more". Quite often, that is the company restoring the package size in order to avoid them becoming noticeably smaller with time.
- eesmith 5y agoI think Consumer Reports back in the 1980s would print examples. FWIW, Consumerist called it the "grocery shrink ray". https://en.wikipedia.org/wiki/Consumerist#grocery_shrink_ray https://en.wikipedia.org/wiki/Consumerist#grocery_shrink_ray attributes is to Meghann Marco in 2008.
- eesmith 5y agoOh, and in 1983 Stephen J. Gould in "Hen's teeth and horse's toes" wrote the essay "Phyletic Size Decrease in Hershey Bars" about the diminishing size of Hershey bars between 1949 to 1979. Here's a link to one copy at archive.org: https://archive.org/details/hensteethhorsest00goulrich/page/312/mode/2up https://archive.org/details/hensteethhorsest00goulrich/page/... .