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I just looked and I think you'd need to squint really hard to think they were related. Different color, different font, different layout, there's literally no

by r00fus 5y ago

I just looked and I think you'd need to squint really hard to think they were related. Different color, different font, different layout, there's literally no copying of Oatly's design other than the y at the end of the word Oat (which, as a common word, isn't brand able on it's own).

Danieru 5y ago
Again, role playing as me standing in the store trying to decide between these two Oaty miks I would either assume Oatly was a generic term for oat milk, or that the flavored version had a recent package redesign. Keep in mind the designs can change. Right now I think with these two branding I would think Oatly was a generic descriptor.
- r00fus 5y ago
  The law of it very much takes into account brand design. Just because PureOaty won, doesn't mean they can change packaging and be immune to another suit.